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Hi, I'm Lauren.

I'm a designer that works at the intersection of design and strategy. I have 7 years of experience in User Interface Design, User Experience Design and Product Management, specializing in multi-sided platform products. I use my skills to identify and tackle complex challenges, launch new features and make products people use everyday better while considering the many implications of design decisions. 

Highlighted Design Work

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Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun, and reminiscent of America’s country heritage. I worked on many features and enhancements on Cracker Barrel's owned channels, primarily crackerbarrel.com.

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When Valify acquired Lucro in the Fall of 2018, part of the acquisition strategy was to incorporate existing Lucro features and functionality into a public-facing, revenue-generating product. I led the UI and UX design to rebrand and reconfigure existing components, and also create new pages and features to support the new revenue model.

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Lucro Marketplace is an online marketplace for healthcare solutions (specializing in digital health), providing lightweight project management tools for seamless vendor discovery, intake, and decision making. I led the research, wireframing, testing, and final design for one of our core components, the vendor Solution Card.

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Cafe Concierge is a workplace cafeteria booking tool to increase the efficiency of cafeteria seating. I led the research, wireframing, and final design for this project.

Design Processes

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UX/ UI Audits

I conducted comprehensive heuristic UX/UI audits, reviewing the primary user path of each platform to identify where the site performs well and where we have high risk and problematic UX, identifying improvements to make successful, happy users.

Example 1 UX Audit

Example 2 UX Audit

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Design Systems

I have successfully implemented Design Systems for multiple products. These artifacts have greatly increased UX/ UI consistency as well as help engineering teams move faster.

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Design Process Outline

I describe my design process from problem definition to final design and testing. View more here.

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Problem Definition Process

I think great design means you're very clear on what problem you're really solving. View my process for defining the problem.

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