.png)
Research
-
Research potential solutions by inferring, extracting, and corroborating customer needs from a variety of methods and customers
-
Established patterns in-app
-
UX best practices
-
Explore new patterns if necessary
-
Interview stakeholders
-
Internal: Product, Leadership, Engineering teams
-
External: users (and/ or user representatives)
-
-
Exit gate: Design begins creating and exploring low-fidelity mockups
Creation and Iteration
-
Beginning with low-fidelity mockups, the design creates rapid prototypes to validate design concepts
-
Review design(s) with Product Manager
-
Share design with larger Product Management team and, when appropriate, other stakeholders:
-
Internal: Leadership, Engineering teams
-
External: users, (and/ or user representatives)
-
Exit gate: As the design solution is agreed upon with PM, design produces high-fidelity pixel perfect design
Final Approval of Designs
-
High-fidelity pixel perfect design is finished
-
Final check against requirements with Product Management
-
Designer updates user stories with design links/ image assets
Exit gate: Final designs presented to Engineering for approval and development
Post-development
-
QA test new features to ensure desired behavior and design integrity
-
Maintain close, proactive communication with other departments, including marketing, sales, customer services, account management
-
Regularly audit the app for opportunities to improve ease of use
-
Identify any interruptions in a customer’s ideal workflow
-
Regularly interview users and incorporate feedback into the roadmap
.png)